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Coca-Cola & Peroni announce motor racing sponsorships

Two non-alcoholic brands have announced motor racing sponsorships. Coca-Cola Amatil has revealed the tracks at the 2021 Repco Supercar Championship will see red and white as part of its sponsorship partnership with Brad Jones Racing, an award-winning  Australian motor racing team; while Asahi has signed a multi-year partnership between new F1 team Aston Martin Cognizant Formula One and Peroni Libera beer.  

Supercars is the premier motorsport category in Australasia and Coca-Cola Amatil said it’s excited to be partnering with Brad Jones Racing to bring this sponsorship to life for both customers and fans.  

Jarrad Mortimer, Coca-Cola Amatil Director of Sales, On The Go said: “Supercars has huge nationwide  reach with an engaged fan base across Australia, appealing to a broad range of our customers and  consumers.” 

“We are proud to partner with Brad Jones Racing and look forward keeping the team refreshed and  seeing them do well over 2021, especially Macaulay Jones & Chris Pither driving in the #96 Coca-Cola Car.” 

Race goers will also be able to enjoy the portfolio of Coca-Cola beverages which will be front and centre throughout the Repco Supercars Championship Series.  For motorsport fans, you can catch the #96 Coca-Cola car when it hits the track for the Supercars  official test day at Winton Motor Raceway this Friday followed by Round One at Mount Panorama 500 from February 26-28.

Peroni 0.0% joins Formula One motor racing

A new partnership celebrates the global launch of Peroni Libera 0.0% as an alcohol free beer choice as the Aston Martin Cognizant Formula One team prepares to  make its highly anticipated return to Formula One after more than 60 years.  

Peroni Libera 0.0% will be served at events across the global  Formula One calendar including in the Aston Martin Cognizant Formula One Team motorhome at  every Grand Prix and across a number of city centre activations aimed at engaging new and current consumers. 

Asahi Europe  & International said the partnership plays a key role in its ambitions to have a 20% share of its portfolio dedicated to non-alcoholic products by 2030.

The Peroni Libera 0.0% logo will take pride of place on the Aston Martin Cognizant Formula One Team’s 2021 challenger car livery and team kits throughout the season, which is set to be revealed to the world on March 3, 2021.

Lawrence Stroll, Aston Martin Cognizant Formula One Team Chairman said: “We are thrilled to welcome Peroni Libera 0.0% to the Aston Martin Cognizant Formula One™️ family,  and we are delighted that two such great brands will be in partnership from the very start of Aston  Martin’s historic return as a team entrant to the top tier of global motor racing after an absence of 61  years. This partnership is another boost to the team ahead of the new season and is an opportunity to  bring together two iconic brands on a unique journey in Formula One™️. We look forward to immersing Peroni Libera 0.0% into the team and achieving the brand’s global growth ambitions through the  platform of Formula One.” 

Richard Ingram, Global Brands Director at Asahi Europe & International added: “This is a landmark moment for Peroni Libera 0.0% and an opportunity to take our alcohol free beer  brand Peroni Libera 0.0% to consumers through the platform of Formula One™️. By partnering with the Aston Martin Cognizant Formula One™️ team we believe we are creating an alliance of two iconic  brands with fantastic synergies around style, heritage and passion. As health and wellbeing continues  to drive innovation in the beer category, this partnership will widen the awareness of Peroni Libera  0.0% to ensure it remains the number one choice for those seeking an aspirational non-alcoholic option  as part of their balanced lifestyle. We look forward to telling that story to the world throughout the  2021 Formula One season and for many years to come.” 

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