New releases

Captain Morgan releases tropical-flavoured rum

Summer might be officially over, but that hasn’t stopped Diageo launching Captain Morgan Tropical in Australia this month.

Captain Morgan Tropical offers flavours of ripe pineapple and juicy mango, with a clean finish and fruity after taste.

The recommended signature serve is to simply pour 30ml Captain Morgan Tropical over plenty of ice in a tall glass and top up with 100ml of soda water.

Captain Morgan Tropical is available in 700mL bottles and is on shelves across Australia in all leading liquor stores, priced at RRP$45, 30% ABV.

While the Caribbean and Latin America are regarded as the heartlands of rum, Australia was literally built on the spirit – it arrived with the First Fleet in 1788 and was used as currency in the colony for decades.

According to IRI, dark rum is performing well in Australia with 13.4% value growth, but the star performer is spiced rum, with 20.6% value growth, which is outperforming the overall glass spirits segment.

Rum on the rise again in Australia

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Categories: New releases