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PHOTO SPECIAL: Hennessy launches NBA partnership in Australia

Hennessy introduced its National Basketball Association (NBA) partnership to Australia last week at Sydney’s Bondi Beach.

The immersive take-over saw the Icebergs ocean pool – one of Australia’s most iconic locations – transformed as a first-of-its-kind basketball court.

The world’s best-selling cognac and the NBA announced a global expansion of their partnership in February, making Hennessy the “Official Spirit of the NBA” worldwide. The multi-year agreement marks the league’s first-ever global partnership with a spirits brand.

Former NBA players Andrew Bogut and Corey ‘Homicide’ Williams were joined by special guest’s professional Australian tennis player Nick Kyrgios at Bondi, together with musician Flex Mami, who manned the decks and kept spirits high by mixing a series of R&B and hip-hop tracks.

It was the first of a series of events timed in the lead up to the NBA Playoffs, which begin Saturday, May 22.

In the months ahead, Hennessy x NBA will take up residence in some of Sydney’s and Melbourne’s most beloved venues giving guests access to an exclusive line up of  ‘baller’ experiences and entertainment such as sneaker customisation labs,  ‘All-Star’ Hennessy cocktail upgrades, Hennessy street food pairings, plus NBA game viewing parties and access to exclusive merchandise throughout the NBA Playoffs and Finals season.

For a once in a lifetime shot, Hennessy x NBA will also release a $100K SHOT Competition for over 18’s beginning June 7 until the end of July. Fans can purchase a bottle of Hennessy VS to be entered in the draw for one of three chances to attempt a half-court shot to win $100,000 as well as exclusive Hennessy x NBA merchandise prize packs.

Here’s a gallery of photos from the amazing event:

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Categories: Lifestyle