Driven by a dare-to-be-different attitude, a bold new wine brand has arrived in Australia: Madam Sass. It offers offers wine lovers an opportunity to explore and indulge in the best drops from leading wine regions globally.

Launching with a voluptuous Chilean Pinot Noir, Madam Sass is an enticing wine range that believes wine should be for everyone to enjoy, not just the connoisseurs.

Hailing from the cool climates of the Central Valley in Chile, the Pinot Noir is filled with juicy red fruit flavours and promises a seriously uncomplicated and easy-drinking experience.

As James Suckling noted last year: “In our recent tasting trip to Chile we tasted nearly 1000 wines and we were reminded why Chile is such an exciting winemaking nation today. Chile arguably makes the best value wines in the world at the moment – we could write all day about good quality wines that cost less than $20 a bottle from Chile.”

This wine exhibits fragrant blackberry and sweet dark cherry characters, silky tannins and a touch of spice.

Well-travelled and adventurous herself, Head Winemaker Alison Jones is committed to crafting wines that are brave, bold and seriously sassy.

“With a no rules policy, Madam Sass is synonymous with breaking the mould and championing bold flavours from around the world,” Jones said.

“True to its brand personality, Madam Sass advocates untraditional, daring pairings when it comes to food and wine. Pair with anything you like and drink it on your own terms. This is a Pinot Noir for people who are becoming more adventurous with their palate yet still want to be confident they are choosing a quality wine.”

Madam Sass Pinot Noir is available now exclusively at Dan Murphy’s and BWS stores nationally, with an RRP of $20.