Alcohol distributor Proof Drinks arrives in Australia this month, specialising in the importation, sales, and marketing of premium drinks brands from around the globe.
Proof Drinks Australia is launching brands into market including Cazcabel Tequila, Kavka Vodka, Silent Pool Gin, CUT RUM, Cihuatán Rum, Pistonhead Lager, The Lost Explorer Mezcal, Storywood Tequila and Irish Whiskey brands Grace O’Malley and Proclamation Whiskey. There will be a number of globally renowned spirit brand additions announced over the next few months.
The team is spearheaded by industry veterans, who boast more than 60 combined years in the Australian and global alcohol and FMCG sectors.
Its Managing Director is former head of Business Development for international companies Drew Doty. Operations Director is Craig Dearden, who has over 15 years of experience, having consulted with numerous high-volume global companies across Europe.
The two are joined by a local, handpicked sales team with a proven track record in the Australian drinks’ scene, with Luke Frost leading as General Manager in Australia.
Doty said: “Proof Drinks has had a strong reputation in the European market for many years, acknowledged as key innovators in the alcohol distribution space. However, as the world continues to adjust to the reality of limited travel for the foreseeable future, we knew there was an excellent opportunity to bring some beloved international brands down under for the very first time, giving Australians the chance to experience some more of the impressive and high-quality products that top end distillers from around the world have on offer.
“Launching Proof Drinks’ sister company in Australia will mean we will have the opportunity to expand the business model and remove barriers for potential brands looking to enter into new and exciting markets. By providing them with the platforms and tools they need, our purpose is to help hand selected premium alcohol/non-alcohol brands, with incredible stories, enter into the Australian and APAC markets seamlessly, and with high impact.”
Proof Drinks Australia will be introducing its brands to consumers in the coming months, with key brands available through national retailers from July 1, 2021.