Jägermeister and Post Malone have joined forces to help reignite nightlife around the globe.
“So many awesome fans and artists have stepped up to support venues and communities that have been struggling,” the singer explained. “I’m excited to join the party with Jägermeister and celebrate music and nightlife across the world.”
The initiative includes a short film tribute to the businesses and communities that have been affected over the past year titled Night Lights. It features exclusive content and intimate conversations meant to drive global awareness around the cultural significance of nightlife to local communities.
Night Lights was shot by Academy Award-nominated director Zachary Heinzerling. In it, Post reflects on moments and interactions sorely missed, and what it means to him to bring life back to nightlife.
“We are thrilled to partner with Post Malone on our shared #SAVETHENIGHT mission – to create the best and most memorable nights now and in the future,” said Chris Peddy, Chief Marketing Officer Mast-Jägermeister US. “Post’s dedication to paying tribute to the people who make nightlife possible is a testament to his passion and commitment to our community. We are so proud to partner with him to help make this vision a reality around the world.”
Post will participate in an exclusive, intimate virtual meet and greet via a Meister Drop in on the #SAVETHENIGHT platform, giving a few lucky fans the chance to chat with Post. The digital platform on www.save-the-night.com was designed to connect creators and consumers in a personal manner, allowing for deeper connection between artists and fans.
Plus, Post Malone will share his own nightlife story as part of Jägermeister’s “Our Stages, Our Stories” content series, speaking to his early days as an artist and the importance of independent venues as a launchpad for his career.
Jägermeister noted that the brand was built on the shoulders of nightlife and the artists, creatives and bartenders who have worked tirelessly to support the rituals of night. At the start of the pandemic, it knew the negative impact it would have on these communities. As a result, Jägermeister launched its global #SAVETHENIGHT program which has included various charity initiatives to raise money for those whose passion, skill and hard work fuel and inspire the nightlife economy. #SAVETHENIGHT also raises awareness for the situation of thousands of creatives as well as the people that deeply miss going out and celebrating.