Western Australia’s MadFish Wines is celebrating its 30th anniversary with a new label design by South West multi-disciplinary visual artist Kyle Hughes-Odgers. 

The label was born from winemaker Jeff Burch’s love of the wild South West coastline, with the quirky name deriving from MadFish Bay where two opposing tides collide, causing schools of  fish to jump from the water. The coastal location not only provides a stunning backdrop for the region’s vineyards, but also contributes a fresh crisp flavour to the wines.

Since its inception in 1992, the label has been embedded in the culture of the South West, so its collaboration with local artist Kyle Hughes-Odgers is a fitting one. Hughes-Odgers is well known for creating large scale visual murals in cities around the world, with much of his work inspired by nature and expressed through colourful lines and bold shapes. His design for the new-look range features abstract interpretations of the region’s landscape which is brought to life through Hughes-Odgers’ signature style and a colour palette that reflects both land and sea.

The wine range features a wide array of varietals including Prosecco, Riesling, Chardonnay, Sauvignon Blanc Semillon, Rosé, Grenache, Pinot Noir, Shiraz, and Cabernet Merlot. It retails for $18 and is widely available in liquor stores across the country 

Burch said: “It certainly doesn’t pass us by how fortunate we are to call this area of Australia home. Being so close to the South West coastline provides us with ideal conditions to both grow grapes and enjoy the surf.  

“Although the landscape here is rough and rather dramatic, the wines that are born from it are surprisingly smooth and refined, yet still possess the beautiful liveliness of the region. It is exciting to see how Kyle has captured this unique feel through his designs.”

In line with the new design, MadFish has also unveiled a refreshed website, designed to showcase the stunningly wild coastline of WA, the surf culture surrounding it, and the simple joys of sharing great wine and food with friends. The wines, under the watchful eye of new winemaker Nic Bowen, will also be vegan from the 2021 vintage onwards. 

The newly refreshed wines will be available from August at select wine retailers and online at www.madfishwines.com.au.