New releases

Moon Dog launches world-first seltzer post-mix machine

Moon Dog Brewing is launch a world-first post-mix machine for serving alcoholic seltzers in hotels and bars.

The machine will launch with Moon Dog FIZZER seltzer flavours plus a Ginger Beer, a Summer Spritz and more cocktails to come.

Moon Dog mixologist Chris Hysted-Adams has created seven Fizzer flavours: Tropical Crush, Piney Limey, Coco Mango, Lemon Squeezy, Pink Flamingo, Peach Ice Tea and Raspberry Sorbet.

“We’re thrilled to be launching the first ever alcoholic seltzer post mix system,” said Moon Dog co-founder Josh Uljans. “This new solution will mean that all alcoholic seltzer drinkers can have the flavours that they’re looking for at their favourite bars, clubs and pubs. This innovation will be rolling out into venues nationally over the next few months, just in time for summer.”

The brewer noted that while seltzers have been growing in popularity in Australia over the past 12 months, they’re almost impossible to find on tap in the on-premise, with consumers preferring glass pours to cans. Additionally, pubs, bars and clubs have limited taps available and often these are mostly contracted, meaning it’s hard to find a spot for alcoholic seltzer.

The solution provides a 17% seltzer base with all-natural fruit flavours in a convenient 15 litre box that is then mixed with soda to provide over 60 litres of finished Moon Dog FIZZER product. A box that is 25% of the weight of a full keg pours 20% more volume than a keg.

The brewer is preparing to install 1000 systems in the next 12 months and is currently looking for foundation partners.

“The Moon Dog Fizzer Post Mix Machine benefits are twofold; patrons can find a wide range of alcoholic seltzer flavours at their favourite venues, and venues can provide a range of Moon Dog seltzer without sacrificing any beer taps,” Uljans said.

“We’ve seen incredible growth across the board within the alcoholic seltzer category, so for us, this was the step in making alcoholic seltzer more accessible for Aussie venues and punters.”

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Categories: New releases