The top five export markets for Australian wine in 2021

Australian wine exports to China were down 45% in 2020-21 due to the introduction of prohibitive tariffs, but exports to the United Kingdom and Hong Kong are booming according to Wine Australia.

Wine Australia General Manager Corporate Affairs and Regulation Rachel Triggs said exports to the UK were at their highest level in a decade, with the value of exports increasing by 23% to $472 million and volume by 16% to 269 million (30 million 9-litre case equivalents), making the UK the biggest destination for exports by volume and the second by value.

The growth in exports to the UK was much stronger in the first half of the year, due to the surge in wine sales in the off-trade sector spurred by the COVD-19 related shut-down of the on-trade as well as some exporters sending wine into the market ahead of Brexit.

Exports of Australian wine to the UK increased by 40% to $255 million in the first half of the financial year and by 8% to $218 million in the second half. While growth in the second half was at a much lower rate, the growth in Quarter 4 (up 10%) was stronger than Quarter 3 (up 6%).

Hong Kong was the fourth biggest export market for Australian wine by value, up 111% to $187million.

The top five markets by value

  1. Mainland China (down 45% to $606million)
  2. United Kingdom (up 23% to $472million
  3. United States (down 7% to $400million)
  4. Hong Kong (up 111% to $187million)
  5. Canada (down 1% to $184 million)

The top five destinations by volume

  1. UK (up 16% to 269 million litres)
  2. US (down 8% to 127 million litres)
  3. Mainland China (down 57% to 52 million litres)
  4. Canada (down 5% to 51 million litres)
  5. Germany (up 14% to 36 million litres)

Overall decline in Australian wine exports

Wine Australia reported a 10% decline in wine exports during 2020–21, due to Chinese tariffs and the cumulative effects of three consecutive lower vintages in 2018, 2019 and 2020, which meant there was less wine available to export.

“Exports increased to the UK, Singapore, South Korea, Malaysia, Taiwan and Hong Kong by a combined $240 million, but they did not offset the decline in exports to mainland China,” Triggs said.

According to the report, export value of Australian wine dropped to $2.56 billion compared with the previous financial year, while volume declined by 5% in volume to 695 million litres (77 million 9-litre case equivalents). The average price per litre for wine exports declined by 5% to $3.69 free on board (FOB).

“However, excluding mainland China, exports increased by 12% in value to $1.96 billion and increased by 6% in volume to 643 million litres.”

Triggs explained that the decline in the overall average value was due to a drop in the share of bottled exports; from 45% of the share of volume in 2019–20 to 39% in 2020–21. This again was an impact of the mainland China market as it had predominantly been a bottled wine market, and also the growth in exports to the UK which was dominated by unpackaged exports which were bottled in-market.

The most significant growth came in exports to Europe (including UK), up 18% to $724 million, the highest value since 2010–11. There was also growth to South East Asia, up 14% to $207 million and Oceania, up 4% to $107 million. The growth to these destinations was offset by the decline to Northeast Asia (which includes mainland China), down 29% to $909 million, as well as to North America down 5% to $586 million.

Exports of Australian wine to the US declined 7% in value to $400 million and by 8% in volume to 127 million litres (14 million 9-litre case equivalents). The average value increased by 1 per cent to $3.13 per litre, the highest for a financial year since 2008–09.

Most of the decline in export value came in Quarter 4, with value falling by $31 million compared to the same quarter in 2019–20. The decline is the result of several factors. Firstly, there was a substantial increase in exports in Quarter 4 in 2019–20, which was a reflection of the COVID-19-related surge in off-trade sales in the US when the on-trade sector was shut-down. This year, with the on-trade re-opening and the off-trade returning to more normal activity, there was counter-swing. As a result, exports declined. Secondly, some exporters had less volume available to export and this was most visible in Quarter 4 as stock levels were unable to support growth.

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