One of New Zealand’s most popular RTDs – Part Time Rangers – has launched in Australia, with a mission to help save wildlife around the globe.
It aims to create a community of Aussie ‘Part Time Rangers’, evolving social occasions into a contribution to conservation. Founded in New Zealand in 2018 by two brothers at university – Oliver and William Deane (below) – Part Time Rangers has already made a significant impact. Since launching three years ago, the brand has donated over $160,000 AUD to wildlife conservation initiatives including WWF Australia for the care of injured and homeless koalas; and Big Life Foundation to support the last remaining big tusk elephants; as well as helping remove 100,000L of rubbish from NZ coastlines.
Part Time Rangers is available in three flavours, with each can highlighting a wildlife species that is potentially at risk, as a reminder of the importance of conservation:
● Pink Rhino – a flavourful mix of gin, raspberry and sparkling water
● Yellow Elephant – a tropical tipple with vodka, passionfruit and sparkling water
● Black Elephant – a crisp concoction of vodka, lime and sparkling water
The low-calorie RTD is also a lighter option, with each flavour containing less than three grams of sugar.
Eveline Albarracin, Vice President, Managing Director ANZPI of Part Time Rangers’ parent company Brown-Forman, said: “After a great reception from Kiwi consumers, we’re excited to be launching Part Time Rangers in Australia. A low-calorie white spirit RTD, Part Time Rangers isn’t just better for Aussies, it’s better for the world.
“There is a gap that exists in sustainable alcoholic beverages1 and with consumers globally valuing the importance of working together to protect the environment, Part Time Rangers is the perfect drink for those that not only want a RTD that tastes good but has a feel good factor, knowing that they are helping contribute towards saving wildlife.”
Part Time Rangers is now available at your local liquor retailer for $21.99 RRP per 4 pack. For more information on the RTD and to find out more about Part Time Rangers’ conservation initiatives, visit: https://www.parttimerangers.com/
It’s been a busy week for Brown-Forman in Australia, as it also launched Jack Daniel’s Tennessee Seltzer, Australia’s first dark spirit base seltzer.
Categories: New releases