Revered Penfolds wine to be sold through La Place de Bordeaux

Penfolds 2018 Bin 169 Coonawarra Cabernet Sauvignon is the latest wine to be distributed through the historic global distribution network La Place de Bordeaux. It joins French, Italian and Californian wine icons in the marketplace and means it will connect with fine wine buyers and collectors globally.

La Place is a collection of around 300 wine distributors, which sells two-thirds of all wine produced in Bordeaux to merchants in around 170 countries. It has been operating for more than 800 years. Last year, it announced it would begin selling two Australian wines – Wynns Coonawarra Estate John Riddoch Cabernet Sauvignon and Jim Barry The Armagh Shiraz.

“The launch of John Riddoch and The Armagh through La Place de Bordeaux is a new chapter in Australian wine history. It highlights the increasing recognition and potential of Australian fine wine in the international market,” said Tom Portet, co-founder of Australian First Growths.

Penfolds 2018 Bin 169 will go on sale from September 2, 2021. The wine is a contemporary, single regional style based on the best low-yielding blocks of terra rossa cabernet sauvignon – some of the oldest vinestock material in Coonawarra, South

“We are thrilled our revered 2018 Bin 169 Coonawarra Cabernet Sauvignon will be distributed by La Place de Bordeaux and positioned alongside some of the finest wines in the world,” said Tom King, Managing Director Penfolds.

“By leveraging the negociant model with an important single region wine like Bin 169, we can make this great wine available to more collector’s around the globe.”

The negociant houses selling Penfolds 2018 Bin 169 are CVBG, Joanne Rare Wines, Duclot, Twins, Ulysse Cazabonne and Descaves. A launch program through La Place de Bordeaux has commenced, where various buyers will have the opportunity to taste Bin 169 through virtual forums and private gatherings.

Mathieu Chadronnier CEO CVBG said: “Over the years, La Place de Bordeaux has become the distribution epicentre for the best wines of the world, be they from Bordeaux or Beyond. Our clients are looking for wines with impeccable track record for quality and prestige. Increasingly, they view fine wine as a cross regional, expanding category.

“Penfolds is one of Australia’s most revered and storied wineries, celebrated for both its history, and its innovative spirit. It proudly embodies the best of Australia. Bin 169 is a truly great cabernet, with great intensity, distinctive character, and remarkable cellarability. A Grand Vin that La Place de Bordeaux is proud to represent!”

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