FELLR is serving up summer nostalgia by adding a Passionfruit Seltzer to its line-up of brewed beverages. The seltzer features natural passionfruit flavours, reminiscent of family barbeques and summer beach days.
FELLR Co-Founders Andy Skora and Will Morgan are excited about the new release, which follows on from a successful first year of business for the brand. The pair won Start Up of the Year at the 2020 Australian Young Entrepreneur Awards and are predicting growth of 500% for the 2022 financial year.
Morgan and Skora (above) also created their own brewing method, telling Good Food: “It adds more mouth feel and makes it a bit more balanced,” Morgan says. “Seltzer is really delicate, so any type of imperfection will be picked up.”
Passionfruit is the fourth release from the independent brand.
“After winning the Silver at the World Premix Awards for our Watermelon Seltzer, we’ve been hugely excited to bring our Passionfruit to market for a while now as we truly think we’ve have an even better tasting liquid here,” said Skora.
Morgan added: “From the outset our focus has always been to develop the best tasting liquid in market, so we agreed we’d only use the very best flavours and methods to produce our products, sparing no expense to stand out from the pack.
“We’ve also seen Passionfruit undergo and bit of a revival recently too! Data shows it’s one of the best-selling flavours locally, and we’ve been seeing it trend increasingly more in cocktails globally, so we couldn’t look past it as our next flavour”.
FELLR Passionfruit Seltzer will be available in all great independents as well as select BWS & Dan Murphy’s stores around the country from September and available on BoozeBud. The flavours will be expanding into Vintage Cellars, Liquorland and First Choice from October.
“Passionfruit tastes even better off the tap too,” Skora said. “Having dipped our toe in the market, selling over 1000 kegs of FELLR Watermelon nationally, we’re really looking to ramp things up and bring our FELLR Passionfruit to a tap near you soon.”
Fellr Passionfruit will be available on tap at selected venues, including Beach Road, Prince of Merewether, The Royal Paddington, Public Bar Bondi, Hotel Ravesis.
Categories: New releases