Australia’s biggest selling flavoured cider brand Rekorderlig has unveiled a limited-edition flavour Blueberry-Lemon in time for summer 2021.
Danielle Heath, Brand Manager, Rekorderlig Cider, said: “Rekorderlig is a modern, vibrant and refreshing brand. It is important for us to offer our consumers the premium brand experience that we are known for.
“Flavoured cider continues to grow at fast pace in Australia, recording double digit growth last year with no plans to decrease, which is exciting for the Rekorderlig Cider brand.
“Blueberry-Lemon is an on-trend flavour for Australian consumers as we get closer to summer with our research showing that 56% of consumers buying cider products because they want to try something new.
“Blueberry-Lemon is a unique and perfectly balanced combination of sweet, ripe juicy blueberries with a citrusy finish. It is best served cold over ice with a squeeze of lemon.”
Blueberry-Lemon is featured in the 330ml clear bottle range, which is part of the cider brand’s efforts to transition all its flavours into more sustainable packaging. It joins Strawberry-Lime, Wild Berries and Blush Rose in glass.
Blueberry-Lemon 4 pack 330ml (4% ABV) will hit shelves from October 4 across all Liquorland and First Choice retailers, nationally. Rekorderlig Cider is distributed in Australia exclusively by Coca-Cola Europacific Partners Australia.
Categories: New releases