Wine executives collaborate to tackle industry challenges

The CEOs and Managing Directors of some of Australia’s largest wine companies met earlier this month to discuss how to collectively address the challenges faced by the sector.

Those wine industry challenges include inflationary pressures, significant tariffs, shipping delays, an imbalance in supply and demand and COVID-19.

The group said in a statement: “We are concerned by the current state of the sector and know that we have a collective responsibility to lead the changes required. Equally, we are very optimistic about the opportunities available to our diverse and talented sector.”

They revealed they had transparent and candid conversations around four themes:

  1. Future proofing their supply base
  2. Enhancing the quality, value and image of their wines
  3. Meeting the requirements of our markets for environmental, social and corporate governance (ESG) standards
  4. Meeting the needs of consumers through product innovation.

“As the first meeting of its kind, there is still much work to be done. However, as a first step we have committed focus, effort and resources to supporting [three] initiatives,” the group said.

Those initiatives are:

  1. Adopting a sector-wide approach to ESG standards and highlighting the role Australian vineyards and landscapes can play in emissions management
  2. Taking a united, collective approach to building brand Australia with respect to wine and creating a mid-strength category, aligned to market and consumer trends
  3. Building a shared data platform that will improve transparency and aid timely decision making for stakeholders across the sector.

“We all agreed that, as an initial step, each of the three initiatives will have a small group of custodians from among the summit attendees to ensure the right focus, effort and resourcing is applied to bring the action to life,” the group said.

“Most importantly, we are all aligned on the importance of taking shared responsibility for driving the health of our sector, so we will continue to come together to ensure these conversations turn into tangible actions.”

The statement was signed by:

Andrew Calabria, Calabria Family WinesBob Berton, Berton Vineyards
Dean Carroll, Brown Family Wine GroupJohn Casella, Casella Family Brands
Darren De Bortoli, De BortoliAndrew Forbes, Zilzie Wines
Tim Ford, Treasury Wine EstatesBryan Fry, Pernod Ricard Winemakers
Craig Garvin, Australian Vintage LimitedKarl Martin, Hill-Smith Family Estates
Bill Moularadellis, Kingston Estate WinesBrigid Nolan, The Wine Group
Ed Peter, Duxton VineyardsMartin Cole, Wine Australia
Lee McLean, Australian Grape & WineJohn Hart, Australian Grape & Wine

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Categories: Business