VB sends warm slabs of England Bitter to UK

CUB has created a limited-edition run of VB just for the Brits, with England Bitter being shipped to the UK today.

The beer comes with the tagline: “You can get it not protecting your stumps, you can get it ignoring the umps.”

To ensure England’s men’s cricketers are aware of the offer, VB will shortly release the rejigged version of its iconic jingle in the great tradition of banter between our two great cricketing nations.

CUB has also taken out full-page ads in major Australian newspapers this morning ahead of the third test starting at Headingley.

It follows English coach Brendon McCullum saying he strongly disagreed with the Australian team’s controversial Lord’s run-out of Jonny Bairstow. 

“I can’t imagine we’ll be having a beer with them any time soon,” McCullum said.

Australian coach Andrew McDonald said he was “somewhat disappointed” by the comment.

He said Bairstow’s dismissal as he strolled out of his crease did not contravene the spirit of cricket.

“There’s no doubt when a player is leaving their crease or leaving their ground at certain periods of time that you take that opportunity,” he said.

“I think (captain Pat Cummins) relayed that there was some conversation around Jonny leaving the crease and Alex Carey took that opportunity – the ball’s still live in our minds.

“It got sent upstairs and ultimately, the officiating third umpire decides it’s out, it’s within the laws of the game. I don’t see too many issues with it, to be perfectly honest.”

VB Marketing Manager Marc Lord said: “We know the English are bitter about the Lord’s Test, but when they’re feeling less bitter we’ve got a beer to shout them … our fresh new England Bitter.”

“England Bitter has got their name on it and we’re sending a few slabs to the English Cricket Team to enjoy once they’ve cooled off.

“We raise our glass to the whole Australian team for securing a famous win in the second test, and wish them the best of luck in winning the series.”

Free England Bitter t-shirts will also be given out today to Aussie fans at Headingley.

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