Lion unveils Hahn 2023 City2Surf campaign

Hahn has been the official beer partner of Sydney’s City2Surf since 2022 and this year it has upped the ante on its partnership.

On Sunday, 13 August, Sydney will host the annual City2Surf run, expected to attract over 80,000 participants. Hahn is bringing the campaign through the line across multiple touchpoints. 

Lion Australia Head of Marketing, Core Beer, Chris Allan said: City2Surf really speaks to Aussies’ love of exercise, mindful choices, and great beachside social occasions. We’re excited to be involved and support the legendary runners who join the race and enjoy a cold one with mates following their efforts.

“You can run, walk, jog or dance your way to Bondi Beach, we’ll have you covered to raise a schooner at the end.”

The partnership will include a ‘Hahn Army’ of runners decked out in a branded Hahn uniform, giant Ice Baths and a digital replica of the course, via Strava, in the City2Surf: The Home Turf City2Surf challenge.

To celebrate the incredible efforts of participants, Hahn will host an Ice Bath activation in the event village. The single-person ice baths, housed in large scale Hahn cans, will aid the recovery and rejuvenation of tired, sore muscles, and offer participants the opportunity to relax and repair after the race.

Every brave person who jumps into the ice bath will receive imagery direct to their phone of them taking the plunge, and be warmed up post with a Hahn robe, hand-warmers and socks to take away.

A professional breathwork coach will be on hand to talk punters through how to go in an ice bath safely and ensure everyone is taken care of. 

“Hahn has always had a loyal band of followers, so we’re pumped this year to also offer our fans a recovery opportunity before they hit the pub for a well-earned beer,” said Allan. 

As official beer partner of City2Surf, Hahn will also be featured on out of home advertising throughout the course from Sydney CBD to Bondi beach and on-premises activations both pre and during the race day across multiple Bondi pubs, including the Beach Road, Ravesis and the Royal.  

Primarily Hahn activations of various levels will be at: 

  • Beach Road Hotel 
  • Hotel Bondi
  • Topicos
  • North Bondi RSL
  • Bondi Beach Cellars
  • Saltys
  • Tea Gardens Hotel
  • Rose Bay Hotel 

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Categories: Lifestyle