New releases

Shanky’s Whip eyes Aussie expansion

Irish Whiskey Liqueur Shanky’s Whip has signed a new distribution deal with drinks distributor Amber Beverage Group as it eyes expansion in Australia.  

Distilled in County Cavan and blended and bottled by Shanky and Shireman under bond in Ireland, Shanky’s Whip bridges the gap between Irish whiskey and liqueur – two prominent, growing categories.   

Using a blend of Irish spirits and aged pot still whiskey, Shanky’s Whip uses the natural flavours of vanilla infused with caramel to create a dark and distinctive spirit that is creamy and smooth with buttery, vanilla notes and a sweet spice and butterscotch finish with long Irish whiskey notes.  

Shanky’s Whip has become a staple for many bartenders around the world, who use in classic cocktails such as the Espresso Martini and the Old Fashioned. It’s also served over ice for sipping and on shot menus.   

Shanky’s Whip Commercial Director Tim Dunlop said: “Our partnership with Amber Beverage Group will take our distribution footprint to the next level and play an intrinsic part of our growth ambitions in Australia.

“Shanky’s sits in a unique place in the market; it boasts the quality credentials more discerning consumers expect from an Irish Whiskey, coupled with the accessibility of liqueurs and a well-developed, fun brand proposition. We expect it to take its rightful place on shelves and bar backs in the coming months, as our partnership starts to take flight.” 

Amber Beverage Head of Marketing Tanya Mah said: “Shanky’s Whip will benefit from our nationwide distribution network in Australia, which includes local representation in all states. In the year ahead we’ll be firmly focused on growing the brand in major and specialist retail outlets and hospitality venues while encouraging trial.

“Irish whiskey exports topped one billion in value in 2022, as the sector enjoyed a clear renaissance globally and in Australia. Coupled with appetite for liqueurs overall, we’re looking forward to introducing the brand to our customers and expect it to be embraced by the trade.”  

Shanky’s Whip (700ml bottle / 33% abv) is available now from select First Choice Liquor Market stores and independent retailers for an RRP of $58. 

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Categories: New releases