Sophie Monk has become the first-ever Australian brand ambassador for [yellow tail] and has revealed she approached Casella Family Brands about the role.
Why? Because she loves the [yellow tail] wine range so much.
“The weirdest thing is, I approached them to be the ambassador! I asked them because I’ve been drinking [yellow tail] forever … and it’s my vibe,” Monk told news.com.au.
[yellow tail] jumped at the idea because the wine brand believes she shares its life-loving spirit – optimistic, down-to-earth, and straight-talking.
“I’ve been sipping on [yellow tail] Chardonnay and celebrating with [yellow tail] Bubbles for as long as I can remember,” Monk said.
“As a loyal fan already, I was genuinely thrilled to be invited to officially partner with [yellow tail], an Aussie brand that epitomises everything I love about life, love, and wine.
“What I admire most about [yellow tail] is that like me, it’s a brand that doesn’t take itself too seriously. Wine has always been about sharing a few laughs with friends or marking special moments with family – it doesn’t need to be stuffy and complicated…just really delicious.”
There’s nothing stuffy about Monk, who showed off her talent for playing two recorders through her nostrils during her interview with news.com.au to promote her brand ambassador role with [yellow tail].
The website described her as a “national treasure” after her performance. And we agree!
Watch her in action here.
In her new role as [yellow tail] ambassador, Monk will play a leading role in shaping [yellow tail]’s new campaign ‘Easy to Love’, which is centered around a matchmaking game show. Monk stars as both the host and the five contestants, each embodying a different [yellow tail] wine varietal, as she looks to find her perfect [wine] match.
[yellow tail] Global Brand Manager Anna Czarnocka said: “There is no one who better personifies an iconic Australian brand like [yellow tail] than Sophie Monk. Her spontaneity, down-to-earth charm, and love of simply delicious wine, is truly a great match for our brand.”
Creative agency Dig’s Executive Creative Director David Joubert said: “At the heart of this campaign is a celebration of the diverse personalities and characteristics of [yellow tail] wines. Executed through the diverse personalities and characteristics of Sophie. I’d like to think we have created a piece of work that is… easy to love.”
The [yellow tail] range – including the most popular varietals Bubbles, Chardonnay, Pinot Grigio, Shiraz and Merlot – is available at major retailers nationally at RRP $11 (750ml bottle).