Actor Woody Harrelson, a long-time vegan and outspoken environmentalist, has co-founded Holistic Spirits Company with wellness entrepreneur, Amy Holmwood.
The company has launched with a vodka called Origen and Harmony Gin – both all-natural and botanical ingredient based products.
The natural-based spirit formulations have been four years in the making and have a patent pending on their unique alcohol composition invention. They also recently earned an Innovation Award from the international SIP Competition, along with a Gold medal for taste.
Both Origen and Harmony are infused with a proprietary, natural blend of artichoke leaves, elderberries, green tea leaves, and muscadine grapes (indigenous only to the American South). Harmony Gin also includes juniper berries, coriander seed, hyssop, lemon peel, lime peel, angelica root, and orris root.
The resulting spirits contain zero sugar, artificial flavours or colours, and no GMOs, offering a tasting experience that redefines the way people will think about vodka or gin.
The base spirits were just as carefully considered. The Holistic Spirits Company research team tested numerous white spirit alcohol bases including grapes, corn, wheat and sugar cane to find the optimal non-gmo, white spirits to serve as the foundation for Origen and Harmony. Origen is made with organic white wheat and Harmony is made with organic corn; each researched and tested to enhance flavour profiles and ingredient functionality.
Holmwood said: “Our team is passionate about using plant science to elevate every cocktail with all natural and functional ingredients,” says Holmwood. “Our mission is that Holistic Spirits Company introduces a new era of educating people on ways to have better spirit choices similar to the innovation that has happened in the soft drink and tea beverage industry.”
Once Woody Harrelson tasted Holmwood’s innovative Origen blend he decided he had to help bring the Holistic Spirits Company’s products to the world.
“For years I’ve wondered who was going to come along and put my favourite superfoods into spirits,” said Harrelson. “I think it’s a marvellous thing that Amy came up with, and I admire her sense of purpose. It was a no-brainer to get involved from the start.”
“No alcohol will ever be healthy, but that doesn’t mean we can’t be more conscious of what we’re putting in our bodies while we enjoy spirits, in whatever setting that may be,” said Holmwood.
The range is currently available at select retailers in California, District of Columbia, Florida, Louisiana, New Jersey, New York and South Carolina, with plans to take it to a global audience.