Suntory Minus 196 has launched an activation of epic proportions at SXSW Sydney: a three-story vending machine that has taken up residence at Tumbalong Park in Darling Harbour.

Tumbalong Park has been transformed from 15-22 October into a vibrant hub of creativity and innovation, featuring free events to ignite the imagination, inspire and entertain. 

Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film and television, music, education and culture. SXSW Sydney is the first annual SXSW outside Austin, which is bringing the Asia-Pacific’s pre-eminent creative industries together.

The futuristic playground in Tumbalong Park is a chance for Sydneysiders and visitors to dip their toes into SXSW Sydney and enjoy Sydney’s dynamic creative industries in action. Free events range from live music performances, interactive brand activations and tech demos to live gameplay, conference speakers, radio broadcasts and much more. 

The Minus 196 vending machine is designed to be an immersive space like no other that transports people into the intensely Japanese world of the beverage.

Standing 12 metres tall, the vending machine offers a unique experience on each level. Starting on ground floor, the Minus 196 Double Lemon Garden offers a spot to bask in the sun with a bevvy in hand.

The first floor of the vending machine explores the inner workings of the brand’s proprietary Freeze Crush Infusion technology. The popular Japanese RTD is created by freezing whole fruit at a blistering -196 degrees, it is then crushed to powder and infused with Shochu and Vodka to create an intense flavour experience.

The final floor of the vending machine features a a rooftop bar and DJ, with views across Tumbalong Park.

The Minus 196 Extreme Vending Machine is serving Double Lemon and Double Grape all week, alongside a menu of Japanese snacks from neighbouring Dopa.

The Minus 196 Extreme Vending Machine is open every day from midday until 10pm throughout the duration of SXSW Sydney.

For a schedule of free events during the upcoming festival, visit sxswsydney.com/free-events

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