Treasury Wine Estates has announced that a new range of no-lo wine alternatives under its Squealing Pig label is hitting the shelves this month.

As more consumers look to moderate their alcohol intake, the demand for alternatives that offer a full-flavour experience without the full impact of alcohol has skyrocketed. Squealing Pig has created six new varieties that are either zero or
lower in alcohol.

The Squealing Pig Zero alcohol range features a Sauvignon Blanc available in two sizes – a 750ml bottle and a 375ml bottle, as well as a Rosé in a 375ml format.

Meanwhile the ‘Mid Pig’ range portfolio includes a low-alcohol Prosecco, Pinot Noir and Sauvignon Blanc, all in 750ml bottles.

The six no-lo releases are:

• Squealing Pig Zero 750ml Sauvignon Blanc, containing <0.5% alcohol and available market-wide (RRP $20)
• Squealing Pig Zero 375ml Sauvignon Blanc, available in the alcohol-free aisle in all major supermarkets and select on premise venues (RRP $11)
• Squealing Pig Zero 375ml Rosé containing <0.5% alcohol, available in the alcohol-free aisle in all major supermarkets and select on-premise venues (RRP $11)
• Squealing Pig Mid Pig 750ml Sauvignon Blanc, containing 5% alcohol and available at all major liquor stores (RRP $20)
• Squealing Pig Mid Pig 750ml Prosecco with only 5% alcohol, available at all major liquor stores (RRP $20)
• Squealing Pig Mid Pig 750ml Pinot Noir has 6.5% alcohol and is currently available at Liquorland, then will land in all major liquor stores in April 2024 (RRP $20)

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