Chivas Regal has announced a series of workshops as part of its ‘How We Rise’ platform, designed to elevate and inspire the next generation of cultural entrepreneurs.

Taking place on Saturday, April 13 with Geedup Co. in Sydney and Saturday, April 20 with Serwah Attafuah in Melbourne, the workshops will delve deep into some of Australia’s most creative minds and soak in the knowledge that has earned them unparalleled success. 

Geedup Co. will explore a number of crucial areas that have significantly shaped its business triumphs. Gain insights into crafting narrative-rich content, deciphering your brand’s values and target audience and uncover the lessons learned from transitioning a brick-and-mortar store to a thriving online presence, with more enlightening snippets and profound insights set to unravel throughout the night.

Looking for some brand-building inspiration? On April 20, Serwah will be hosting a session on essential techniques to build an authentic brand. Move beyond superficial social media strategies and gain valuable insights into establishing a genuine online presence and brand identity. Discover how to leverage your community to build an expansive network and engage with your audience in a way that remains true to both you and your brand.

Recently named ambassadors of the ‘How We Rise’ platform, these Regal Pioneers embody a hustle-led ambition and unapologetic drive. Geedup Co., originating from Western Sydney in 2010, has evolved into a globally sought-after fashion collective with offices in Sydney, London, and LA.

Led by Jake Paco and Trevene Patrick, the brand collaborates with artists like Hooligan Hefs, Headie One, and Fat Joe, with ambitious growth plans. Simultaneously, Serwah, a digital and NFT artist from Western Sydney, creates surreal cyber dreamscapes, with notable collaborations with Paris Hilton and Valentino, along with curating an NFT auction titled ‘Apotheosis’ and participating in diverse projects, including a TEDx talk on Metaverse and Afrofuturism.

Chivas has been focused on championing unconventional pathways to success, putting the spotlight on those at the forefront of this change. We’re super excited to welcome some of Australia’s most creative and successful minds, who will be sharing their experience and knowledge to the next wave of cultural entrepreneurs,” said Pernod Ricard Pacific Marketing Director Kristy Rutherford.

To join, visit the How We Rise landing page and articulate why you seek this workshop opportunity. Applications will be reviewed by the Chivas team in collaboration with the Regal Pioneers, with successful applicants chosen and notified closer to the workshop dates.