New releases

Kirin Hyoketsu adds two new flavours

Japanese RTD brand Kirin Hyoketsu is introducing two new flavours – Peach and Pineapple – to its Australian line-up.

Their release follows the success of Kirin Hyoketsu’s signature Lemon flavour and marks a significant expansion for the brand in the Australian market. Australia is the first country outside of Japan to experience the highly popular premix drink.

Crafted with frozen natural peach and pineapple juice, vodka, and soda, Kirin Hyoketsu’s Peach and Pineapple flavours are created using the proprietary Hyoten Toketsu technology, with freshly squeezed juice frozen at below 18 degrees, to lock in an intense, sweet yet crisp finish. The drinks contain 6% alcohol, 0.7g of sugar, and only 116 calories.

Lion Brand Director RTD Penni Terrey said: “We are thrilled to introduce the Peach and Pineapple flavours to our Australian audience, bringing a taste of Japan’s finest to their gatherings and celebrations. The success of our Lemon flavour in Australia has motivated us to continue delivering innovative and refreshing ready-to-drink beverages. We believe these new additions will further enhance the Kirin Hyoketsu experience in Australia, building on our promise of an intense natural fruit flavour without any lingering aftertaste.”

Kirin Hyoketsu Peach is available now at Liquorland and First Choice Liquor Market, and then in all good bottleshops from mid-March. Kirin Hyoketsu Pineapple will hit Dan Murphys and BWS shelves as an exclusive flavour launch from 22 April. Both flavours will come in a 4-pack for RRP $25.

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Categories: New releases