Australian craft gin brand Four Pillars has set its sights on the global market with the appointment of an international team.

The new international leads across the business are Head of Asia Karan Tuli, Head of EMEA Ellie Nash and Head of
the Americas Jen Bailey. They will be led by ex-Bacardi executive and 20-year industry veteran David Hogan as the Four
Pillars GTR & International Director.

Tuli joins from a background most recently at William Grant & Sons, heading up customer marketing (global and regional) for its full portfolio of brands. Prior to WG&S, he held both commercial and marketing roles with Bacardi, driving expansion across its full brand lineup.

“It’s an exciting time to join the Four Pillars team as we continue to see strong growth in the Asia region,” Tuli said.

“I look forward to working with our key partners in Asia across both the GTR and domestic channels.”

Joining from Bacardi, Nash brings a breadth of experience from her time working on major international brands including Grey Goose and Bombay Sapphire.

“I look forward to building on the momentum of 2023. After winning at the IWSC awards, we were named 2024 Gin of the Year by the Whisky Exchange,” Nash said.

“This year I’ll be heavily focused on widening our distribution in Western Europe, and I’m eager to take our amazing gin to new consumers across the continent.”

Bailey has been a core member of the Four Pillars team for more than eight years, having joined the company in its infancy.

Throughout her tenure, Jen has worked across media and communications, trade marketing, commercial and export management, and most recently as Head of International Trade Marketing & Engagement.

“This year will see us implement a number of strategies to build our foundations in the Americas.” Bailey said.

“From engaging with trade at in-person events and experiences to creative partnerships, and engaging the Australian expat community, we’re keen to generate a broad range of new and innovative activity in the region.”

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