Australian pub group ALH Hotels and agriculture charity Rural Aid have teamed up to help raise money for Aussie farmers doing it tough with the ‘Parma for a Famer’ initiative.

“Parma for a Farmer” will see $1 from each chicken parmigiana sold in February donated to help fund water initiatives on
farms, fodder for animals, mental health support as well as direct financial assistance for those struggling to make ends meet in regional Australia.

ALH Hotels General Manager Lukas McKay said more than 300 ALH Hotels right across the country will take part in the initiative after a hugely successful campaign last year.

“Last year, we were able to raise $113,505 to support farmers affected by natural disasters, and we hope to build on this success and once again rally Aussies to support farming communities who need our support now as much as ever,” he said.

“Pubs serve as the lifeblood of local and regional communities, playing an invaluable role in bringing people together.

“The chicken parma is our top selling food-item across ALH Hotels and we hope the funds raised can make a real impact.
“So, whether you’re enjoying it with a refreshing pale ale, or sharing the moment with family, make it your number
one choice throughout the month of February.

“We are also very grateful to our suppliers who have started us out with an incredibly generous $50,000
donation.”

Last year, “Parma for a Farmer” saw a record 113,505 parmigiana’s sold across ALH Hotels supporting farmers affected by natural disasters.

CEO of Rural Aid John Warlters said: ”These donations make a significant impact, contributing to the well-being and sustainability of rural areas across Australia.

“Farmers are stoic characters and continue to battle the elements on a daily basis. This much needed support will provide a vital lifeline to help them continue to do what they do best.

“We appreciate ALH’s ongoing commitment through the Parma for a Farmer campaign and welcome every purchase of a classic parma for this important cause.”

More than 18,000 primary producers are registered with Rural Aid. Rural Aid offers farmers fodder, financial,
water, wellbeing and volunteer assistance.

For a full list of ALH Hotels visit: https://www.alhgroup.com.au/venues

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