Mark Wahlberg’s Flecha Azul Tequila has arrived on Australia shelves, with the actor doing bar takeovers and bottle signings to support the launch.

Australia is the third major market to welcome the spirit after successful launches in Mexico and Canada in 2023.

Founded by Mexican-American professional golfer Abraham Ancer and Mexican entrepreneur Aron Marquez and backed by Wahlberg, the tequila is crafted from 100% Blue Weber Agave produced according to traditional methods at Orendain Distillery in Jalisco, Mexico.

Wahlberg has supported the brand across business and marketing efforts, putting boots on the ground to help make
it one of the fastest-growing tequilas in the category.

“I’m excited to be here as Australians get to experience their first taste of Flecha Azul,” Wahlberg said. “This is an additive-free, authentic Mexican tequila, and my goal is for the world to try it! Australia is a huge step in that direction and we’re so happy to be here.”

Flecha Azul Tequila produces a range of five distinctive, handcrafted artisan tequilas. The Blanco tequila is stored in stainless steel tanks. It has an approachable palate of spices, ripe fruit, and honey-sweet floral notes.

The Reposado maintains the bright character of the traditional Blanco but is aged six months in ex-Bourbon American oak barrels to add layers of citrus, gentle grassiness, praline, vanilla and sandalwood.

Añejo, the most full-bodied, is aged for 18 months in ex-Bourbon barrels – six months longer than industry standard – and delivers notes of rich maple, caramel, dried herbs, pineapple, and black pepper.

The triple-filtered Añejo Cristalino carries all the warmth of the traditional Añejo but is still light and soft on the palate,
balancing notes of vanilla and dark chocolate with a long, luxurious finish.

Finally, the Extra Añejo features praline, roasted pineapple, and vanilla. On the palate, its weight is tempered with gently extracted wood tannins for a balanced and complex finish.

“To have Mark Wahlberg supporting the launch of Flecha Azul in Australia is super exciting, but we also know the product itself will do a lot of the talking,” says Michael Cox, Vanguard Luxury Brands Head of Sales.

“The best bars around the country will be getting their hands on this award-winning product, and our exclusive retail partnership with Coles Liquor for launch — who will be widely stocking three products — will see consumers gain direct
access.”

Flecha Azul is available now at select First Choice Liquor Market and Vintage Cellars stores.

Coles Liquor General Manager Mia Lloyd said: “The launch comes as the country is experiencing a tequila boom, with sales across our stores almost doubling in the past five years, making it one of the fastest growing spirits in the market.”

Mark Wahlberg’s Flecha Azul Blanco ($120 RRP), Reposado ($130 RRP) and Añejo ($160 RRP), all of 40% ABV are now available at select First Choice Liquor Market & Vintage Cellars stores and on-premise venues.

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