Business

Proof & Company partners with Husk Distillers

Proof & Company has expanded its Australian portfolio, announcing a strategic partnership with Husk Distillers.

Husk is Australia’s only farm to bottle rum distillery and the country’s biggest rum exporter.  The distillery has been pioneering a new style of Australian rum for the last 12 years whilie nestled on the Messenger family’s farm in the Tweed Valley, Northern NSW.

“We’re thrilled to be partnering with Husk Distillers and cannot wait to bring their incredible portfolio to our markets across APAC,” said Damian Kaehler, General Manager of Proof & Company ANZ.

“As someone who grew up in the Tweed Valley, mere steps away from the distillery, this place holds profound significance for me with fond memories of the region’s vibrant sugar cane production, it’s such a special place.”

“Paul and Mandy have built two amazing brands in Ink Gin and Husk Rum, both representing the very best of the local area and we can’t wait to cultivate their story in our markets. Their ethos tightly aligns to ours, with independent craft distilling and sustainability, from paddock to bottle, the introduction of their portfolio into the ecoSPIRITS program will further support this mission.”

From May 1, Proof & Company will serve as the exclusive distributor for Husk Distillers’ range of spirits, including their innovative Australian sipping rums and the cult classic Ink Gin.

“Starting life in a small shed at Husk Farm in 2012 it took more than 3 years before we were ready to offer our first bottles of Ink Gin for sale in July 2015. Later that year we released our first barrel of Husk Rum,” said Paul Messenger, Husk Distiller Owner.

“Since then, we’ve sold over a million bottles of rum and gin and now, after almost 9 years distributing our own brands, we are thrilled to be partnering with Proof & Company to share our story and our liquid, enriching consumer experiences and elevating social occasions across the country. We are very impressed with the Proof & Company team and business model, and we share a passion and belief that together we can make great things happen.”This strategic collaboration marks a milestone in both companies’ journeys, bringing together their expertise and passion for producing and distributing world-class spirits.”

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Categories: Business