Vodka Cruiser has released two new flavours in Australia: Vodka Cruiser Vanilla Cola and Vodka Cruiser Black Cherry Cola.

Vanilla Cola blends classic cola and creamy vanilla flavours with premium triple distilled vodka; while Black Cherry Cola features cola and sweet black cherry fruity flavours, blended with premium triple distilled vodka.

Brand Manager Georgina Chao said: “We can’t wait for Aussies to try Vodka Cruiser Cola, best served iced cold straight from our iconic bottle.

“The flavours are bold and perfect for fans of fruity Cruisers as well as those who love a classic taste. We know how important innovation is to the RTD category and flavour is a key driver of choice for our drinkers. Exploring these flavours has been an exciting opportunity to pursue for Vodka Cruiser as the number one light RTD brand as we seek to grow the category.

“If Lush Guava had a dark twin…it would be Vanilla or Black Cherry Cola. We are looking forward to revealing more campaigns to celebrate the launch across the country in the coming months – in the meantime, we can’t wait to invite you all to taste the dark side.”

Vodka Cruiser Vanilla Cola and Vodka Cruiser Black Cherry Cola are now available at bottle shops nationwide.

The global canned cocktail market is forecast to grow more than sixfold over the next 10 years, from US$25billion in 2020 to US$155billion in 2030.

According to IWSR flavour is the main driver of RTD consumption, with its innovation tracking shows an increase in full-flavoured products across all sub-categories. Spirit-based and higher-ABV RTDs are taking a large share of new product development, driven by pre-mixed cocktails.

RTD consumption hits record levels in Australia