New releases

Sopra launches new Watermelon & Basil Seltzer

Seltzer brand Sopra has launched a new Watermelon & Basil RTD inspired by the flavours of an Amalfi Coast granita.

Now in its third year, Sopra is an all-natural range of seltzers with a focus on minimal ingredients and maximum flavour, featuring vodka, water and fruit juice. The new Watermelon & Basil flavour joins Sopra’s Limencello and Sicilian Blood Orange-flavoured seltzers.

The brand the brainchild of Rocco’s Bologna Discoteca and Poodle co-founder Emilio Scalzo and wine and liquor professional Salvatore Valvo.

Driven by a mission to produce an antidote to a ready-to-drink market saturated with artificial tasting, sickly sweet seltzers, Scalzo and Valvo decided to create a vibrant, refreshing, seasonally-lead collection of seltzers they’d actually love to drink.

Drawing on their combined food and wine background expertise, the collaborators created Sopra, which pays homage to their shared Italian heritage.

“We wanted to avoid a seltzer that tasted fake and artificial and we genuinely wanted to create the best tasting seltzer on the market,” said Scalzo.

“This can only be achieved by using real fruit and by not adding a bunch of preservatives and artificial flavours or sweeteners. We wanted to focus on real, premium ingredients and real flavour – with an Italian twist.”

Valvo said: “Watermelon & Basil was inspired by enjoying a Watermelon Granita by the Amalfi Coast. The freshness of watermelon granita, with a basil garnish to balance the sweetness.”

The new Watermelon & Basil flavoured Sopra seltzer will be available to purchase in stockists such as Dan Murphy’s and Blackhearts & Sparrows and online.

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Categories: New releases