Wine company The Hidden Sea and Holey Moley Golf Club have collaborated on a project to highlight ocean pollution.

The Hidden Sea works with the ReSea Project to remove and recycle plastic from the ocean and has taken over Holey Moley’s shipwreck-themed “Shark Hole”. Players can experience the challenge of trying to hit a hole-in-one while their movements are encumbered by obstacles, trash and barriers — similar to how modern-day sea life struggle to survive in an ocean of plastic.

The Hidden Sea’s co-founder Justin Moran said: “At The Hidden Sea, we believe in the power of partnerships to drive positive change. By teaming up with Holey Moley Golf Club, we’re leveraging the influence of their powerful brand and engaged audience to shine a light on the critical issue of ocean pollution.

“The team at Holey Moley has been awesome – they’ve let us take over the hole and add our distinctive Hidden Sea messaging to the space, creating an immersive experience that will drive home the problem we are helping to solve.”

The Shark Hole has received an attention-grabbing makeover featuring hanging bottles, discarded fishing nets, plastic waste and a shark with a mouth full of trash aiming to highlight the work FunLab and The Hidden Sea are doing to help remove plastic waste from the ocean. Together, the brands are aiming to remove an additional 100,000 bottles of plastic from the ocean over the next 12 months.

“From June to December 2023, by consuming our wines Aussies contributed to 1,117,995 bottles of plastic being removed from the ocean, which is 18,633kg of plastic … about a garbage truck full of bottles,” said Moran. 

“And in 2024, we’re forecasting to remove another 1.2million bottles, therefore totalling 2,317,995 from Australian consumers alone!”

Thanks to this partnership, consumers can have fun while saving the ocean, with each purchase of The Hidden Sea wine at Holey Moley going towards removing plastic from the sea. 

Aussies can get shooting, scoring and sipping at the new holes available in four Australian venues: Alexandria, Sydney; Northbridge, Perth; Southbank, Melbourne; and Wintergarden, Brisbane; until June 2024.

Distributed by Oatley Fine Wine Merchants in Australia, The Hidden Sea wines are available across New Zealand, Australia and the US — in Holey Moley locations, plus leading bars, restaurants and bottle stores.