Young Henrys has unveiled a new Classic range that aims to deliver craft beer at an accessible price.

The three-product range will see a Classic Crisp, A Classic Premium as well as a Classic XPA rolled out across Dan Murphy’s and BWS stores in NSW, Victoria and Queensland, aimed at the everyday beer drinker with a preference for lighter style taste profiles.

The Classic Crisp is a lower carbohydrate, mid-strength lager made from Australian malt with an innovative hop product to create some gentle spice and bitterness. Each one-standard drink contains 90 calories.

The Classic Premium lager’s craft malt and local hops are paired with innovative modern hop variations. It has a clean, creamy malt flavour, a delicate body and light bitterness that leaves a lingering flavour on the palette.

The Classic XPA is described as a refreshing and well-balanced sessionable XPA created completely with Australian grown hops for a pronounced, fruit-forward aroma, balanced with a low bitterness and crisp finish.

Young Henrys Head Brewer Jesse Searls said: “Whether you’re right at the beginning of your craft beer journey, or a veteran of the scene, this range has something for you.

“The Classic Crisp, Classic Premium, and Classic XPA are all brewed from the highest quality Australian ingredients, and come to you at a very reasonable price without sacrificing flavour and integrity.”

Young Henrys Co-Founder Oscar McMahon said: “We have always believed that for us to be a great drinks company, we need to reflect and deliver to the changing tastes of our people.

“We know that people are continually seeking value and innovation and this is a way we could meet that brief without compromising on what we are known for; quality products and superb craftsmanship.

“The Classic range is the next evolution of that mindset. We are so excited to present these three amazing products to our existing mates and new mates alike.”

Endeavour Group’s Beer Strategy and Innovation Category Manager Nerissa Budynek said: “This is a fantastic initiative from the Young Henrys team and we are excited to be partnering on these exclusive products.

“We’re always looking for ways to bring new and exciting products to our customers – and working together in this way allows us to get a great quality product to our customers, while offering great value.”

Classic Crisp Mid Strength, Low Carb Lager – 3.5% ABV RRP: 6-pack $20/case $62; Classic Premium Lager – 4.2% ABV RRP: 6-pack $23/case $67; Classic XPA – 4.2% ABV RRP: 4-pack $20/case $60.

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