Coca-Cola has announced it’s launching its global music platform, Coke Studio, in Australia and New Zealand with a new campaign designed to showcase the ‘Real Magic’ that happens when music artists, from different genres and backgrounds, collide and collaborate for the first time.  

The first season of Coke Studio Australia and New Zealand brings together globally renowned Australian singer, songwriter and record producer Tones And I, fellow Aussie artist Young Franco and New Zealand artist CHAII to create a unique music track and music video. 

The platform is digital-first and provides an opportunity for music fans to have an access all areas (AAA) pass to follow the journey of the three much loved artists creating the new tune and music video – something that they wouldn’t usually have the opportunity to experience. 

Since its global launch in 2022, Coke Studio has designed a variety of high-profile collaborations worldwide, including the global collaborations between Sam Smith, Jessie Reyez and Cat Burns, and between Imagine Dragons and the Inner-City Youth Orchestra of Los Angeles.

Coca-Cola first launched the platform in 2008 and it has delighted fans in 53 markets worldwide, before launching globally in 2022 and coming to Australia and New Zealand in 2024, with the aim of tapping into the heart of local culture and our love for music. Since 2022, the global YouTube channel has had millions of views and they are ever growing, reflecting the cult fan base that the platform has globally. 

The Coke Studio platform launched at UNSW Sydney, with Tones And I surprising passers-by with performance. a line-up of musical artists took to the stage before the big reveal of Tones And I taking to the stage herself to perform.  

Fans were also treated to an AI experience, with the Coketoda Studio AI Photo Booth that allowed consumers to get their photo taken inside a Coke Studio space, where AI digitally altered their photos and created a unique and personalised Coke Studio album cover. Visitors then shared their shots on socials alongside a reel throughout the event.

Coca-Cola South Pacific Senior Director of Marketing Kate Miller said: “Coke Studio is a proven global platform that we are proud to bring to the ANZ market. We always look for ways to engage our consumers, and Coke Studio has done just that all over the world, bringing different fan communities together. Coke Studio brings new experiences to fans through the release of unique collisions and new music.

“This collision between Tones And I, Young Franco and CHAII is just the first Coke Studio collaboration – we have lots more exciting things to come. From giving emerging talent opportunities to collaborate with household names to mixing different genres together. We will also give fans behind the scenes content via our Coke Hub.” 

The initiative gives users an access all areas pass (AAA) experience through its official Coke Studio hub, which provides fans with updates and an overview of the creative process behind the track and music video from start to finish.  

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