Jack Daniel’s Tennessee Whisky is celebrating the second year of its partnership with the McLaren Formula 1 Racing Team with the release of a McLaren Racing 2024 Limited Edition bottle.

The bottle is exclusive to Australia and select Formula 1 race markets across the globe. It features a unique new label design that puts McLaren’s iconic “papaya” orange twist on the classic Old No. 7 logo alongside dynamic racing stripes in a nod to the new race season.

Jack Daniel’s Australia Brand Manager Emily Nget said: “We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity.

“Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season here in Australia and around the world.”

McLaren Racing Executive Director, Partnerships & Accelerator Matt Dennington said: “We are delighted to be collaborating with Jack Daniel’s as they release another limited-edition bottle.

“The launch of last year’s bottle was a huge success, and it is great that we continue to launch unique and exciting activations for our fans globally.”

The partnership has been a successful one for Jack Daniel’s, with Australians embracing Formula One and making it one of the most talked about spectacles in the country.

Melbourne hotels, bars and restaurants celebrated record-breaking crowds attending the 2024 Formula 1 Australian Grand Prix.

The event ran from 21-24 March and recorded the biggest attendance in its history. Stands were packed with 452,055 fans from across Victoria, interstate and overseas.

The limited-edition Jack Daniel’s McLaren Racing 2024 Limited Edition commemorative bottle will include Jack Daniel’s classic Tennessee Whiskey grain bill of 80% corn, 8% rye, and 12% malted barley, bottled at 80 proof (40% ABV).

Available at Dan Murphy’s online, First Choice Liquor, Boozebud, The Whiskey List and other independent retailers from 21 April 2024 until stock lasts. The 700mL limited-edition bottle has an RRP of $70.