Modus Brewing has taken out three trophies at the 2024 Craft Beer Marketing Awards (CBMAS), fondly known as The Crushies.

The CBMAs is the first awards program of its kind. It is a worldwide competition that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, drink makers, designers, and agencies that continue to play an increasingly critical role in differentiating brands in a heavily-saturated beverage retail marketplace.

“We were so impressed by the sheer creativity, innovation, and calibre of marketing displayed in entries this year in every category,” said CBMAS Co-Founder Jim McCune.

“More than 600 industry professional judges from around the world had their work cut out for them!”

This year, multiple craft beverage types were invited to enter across the 20+ categories: seltzer, ready-to-drink cocktails, non-alcoholic, cider, mead, and of course, beer. A total of 227 award wins were presented to brewers, designers and marketing agencies from around the world.

Modus Brewing took out a Gold Crushie for Best Can Label Design (16 – 32oz): Craft Beer for its Neural Network IPA, an East Coast IPA featuring a balance of sweet malt and hoppy bitterness with notes of grapefruit, orange, and passionfruit. Its recipe, label design, name and tasting notes were all generated by an A.I. program. 

Modus also won a Platinum Crushie for Best Can Label Design/Use of Illustration (Any Size): Craft Beer for its Bohemian Night Dark Czech Lager.

Modus claimed a Gold Crushie for Best Can Label Design/Use of Color (Any Size): Craft Beer for its collaboration with Doughheads Donut Shop, Pump Up the Jam Donut Pastry Stout.

The other Aussie on the podium was Zero Nine Design Studio, which won a Platinum Crushie for Best Brand Refresh: Cider & Mead for its work with Batlow Cider Co.

Watch the CMBAs ceremony here.

The winning entries can be viewed on the 2024 Winners Gallery.

Early bird entries for the 2025 CBMAS awards season and judge recruitment will start being accepted in October. For additional information, visit craftbeveragemarketingawards.com