James Squire has launched its latest limited-edition craft beer to celebrate the brand’s partnership with MasterChef Australia.

The new James Squire XPA is a pale ale that has been brewed to match dining occasions. It will be available in a limited run during the current season of MasterChef Australia 2024.

The new brew pouring a deep straw colour with aromas reminiscent of a tropical fruit salad – think stone fruits, ripe melons, paw paw and a hint of passionfruit.

“In one word, this beer is refreshing,” said Albertus Lombard, Brand Director – Premium at Lion Australia.

“It is a beautifully balanced beer with a fantastic hops combination. When the team was tasked with developing a limited edition XPA for our MasterChef partnership, we were immediately excited to create a product that would blend our craftsmanship with all round deliciousness – the perfect companion for a cooking show!”

He added that this partnership with MasterChef Australia was an exciting category James Squire continues to expand into.

”This collaboration allows James Squire to showcase its passion for brewing excellence on a platform that celebrates creativity and culinary innovation. We can’t wait for viewers to experience the delicious results,” he said. 

“James Squire’s portfolio of beers aren’t your run of the mill brews. They’re flavourful and balanced, a step above others, and perfect for any occasion.”

The James Squire XPA beer briefly joins the James Squire portfolio including Lashes, Stride, Shackles, Ginger Beer and Zero.

James Squire XPA has an ABV of 4% and is available to purchase in 330ml bottles. The new beer is being sold exclusively to Coles Group including Liquorland, First Choice Liquor Market and Vintage Cellars stores nationally. The RRP starts from $58 per case and $22 per six pack.

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