First Choice Liquor Market has been named Canstar Blue’s Best Liquor Retailer Brand for 2024, taking out the top spot of the awards for the second year in a row.

According to an independent survey, consumers across Australia rated First Choice Liquor Market five stars for checkout experience, customer service, store layout and presentation, deals and specials available and overall satisfaction.

Out of the eight other liquor retailer brands in Australia, First Choice Liquor Market was recognised with the most satisfied customers, outperforming the market average across all categories.

Coles Liquor Head of Brand Sarah Wilson said: “To be named the country’s top liquor retailer for 2024 is a tremendous honour and we couldn’t be prouder to be Australia’s first choice for the second consecutive year.

“This win would not be possible without the efforts of our team members who have clearly shown they go above and beyond to deliver exceptional experiences for our customers. Offering excellent service and great value deals has once again proven to be a winning combination,” said Sarah.

Canstar Blue Editor-in-Chief Christine Seib said First Choice Liquor Market delivered on the factors customers say they strongly value, to once again be Australia’s top liquor retailer for 2024.

“Australians are liquor retailer loyalists, with more than 60% repeatedly returning to the same store to buy the same items. Convenience and product discounts are key to keeping those loyal customers happy,” she explained.

‘”An easy-to-navigate store layout is also appreciated with nine in 10 shoppers in this category choosing to buy in-store. First Choice Liquor Market achieved all of this and more, scoring five stars from its own customers for checkout experience, store and website layout and presentation, deals and specials available, and customer service, as well as five stars for overall satisfaction.

“In fact, First Choice Liquor Market was the only one of the major liquor store chains to receive the top mark for its special offers, the presentation of its stores and efficiency of its checkouts. That made First Choice Liquor Market a clear winner of Canstar Blue’s Most Satisfied Customers award for Liquor Retailers in 2024,” said Christine.

More information on Canstar Blue’s best-rated liquor retailers can be found here.