The Great Northern Brewing Co is launching a premium beer called Long Run exclusively into the Queensland market.

Long Run, which features premium ingredients and is presented in a striking burgundy and gold bottle, has gone on sale at select Queensland pubs, clubs and bottle shops this week.

Great Northern’s aim was to create a rich, clean and crisp 4.5% ABV lager brewed with 100% Australian barley. It is bright golden in colour with a subtle tropical hop and citrus aroma that carries lightly onto the palate. It ends with a subtle bitterness and a slight malt sweetness.

Carlton & United Breweries QLD State Manager Ian Giles said: “The premium beer market is growing as drinkers’ preferences change so the launch of Long Run is perfectly timed to meet the needs of Queenslanders looking to celebrate in style.

“Lots of Great Northern drinkers have told us they are keen for a premium beer, so we’re looking forward to bringing Long Run to pubs and clubs across Queensland and seeing customers raising this soon-to-be iconic bottle.

“While the important moments in life are often toasted with champagne, Queenslanders have always done things a little differently. Brewing a beer that can bring people together to celebrate life’s milestones just made sense.

“It’s a brew inspired by the Queensland outback, where deep bonds are forged and tested every day. With its satisfying finish, Long Run is the perfect beer for those who know that getting things done may take time – but in the long run, it’s worth the effort.”

Long Run has an RRP of $67 for a case and $25 for a six pack.

Australia’s favourite State of Origin drinks