XXXX has unveiled Ultra Zero Carb, a new brew that caters to the growing sector of consumers seeking mindful choices.

The easy-drinking lager is brewed with Rho hop out of the historic Castlemaine brewery. With its low bitterness profile, XXXX said it aims to attract a new generation of lighter beer drinkers with Ultra Zero Carb – leveraging the trust and heritage of the beloved Queensland icon.

XXXX Field Sales Director Pat Donohue said: “Over our 146-year history, XXXX has continued to evolve to meet changing consumer tastes.

“We are excited to introduce XXXX Ultra Zero Carb* to our loyal consumers and a new generation of beer drinkers. Having pioneered the mid-strength category with XXXX Gold, we now aim to revolutionise the market once again with our new zero carb* offering and we can’t wait for Aussies to try it.

“This new product not only aligns with the broader cultural movement towards mindful consumption but also ensures that enjoying a great beer doesn’t mean compromising on taste or quality. It also reflects our commitment to innovation that empowers Aussie drinkers to make choices to suit their lifestyle – we’re pumped to launch it!”

XXXX Ultra Zero Carb* is now available nationwide in major liquor retailers and across select stadiums in Queensland. XXXX Ultra Zero Carb will be available to purchase in 330ml bottles in leading liquor stores across Australia. RRP starts from $51.99 per case and $20.49 per pack.

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