William Grant & Sons has reached an agreement to purchase The Famous Grouse and Naked Malt brands from The 1887 Company.

The 1887 Company is a subsidiary of Edrington and the sale marks its exit from the blended Scotch category.

Edrington CEO Scott McCroskie said: “This decision is driven by our strategy to focus on our core strengths and the growth opportunities in the ultra-premium spirits category. We consider this the right moment for Edrington to exit the blended Scotch category and focus on our core portfolio of ultra-premium spirit brands.

“The Famous Grouse is a well-loved brand that has consistently performed in its category during the time it has been part of Edrington, and Naked Malt has grown its reputation. I am confident that these brands are well-positioned to continue to succeed as part of the William Grant & Sons portfolio.”

Edrington saw its revenue rise by 11% in the year to 31 March 2024, led by double-digit gains for The Macallan, which the company said was its central focus.

Founded in 1896 in Perthshire, Scotland, William Grant & Sons said The Famous Grouse was a quality blended whisky and much-loved brand that would add to its award-winning portfolio of renowned whiskies and spirits.

A spokesperson for William Grant & Sons said: “Having been around for over 125 years, The Famous Grouse has a rich history and would be a significant addition to our portfolio. The brand has potential for innovation and international growth in a number of markets, and we’re excited about what the future holds.”

The acquisition is subject to customary regulatory approvals, including from the UK’s Competition and Markets Authority.