A Grey Goose cocktail called the Honey Deuce has racked up a record $US12.8 million in sales at the US Open Tennis Tournament.

A representative for Grey Goose told Fox News Digital the vodka brand estimates that more than 556,000 Honey Deuces were sold at this year’s tournament.

“We are thrilled to have exceeded our goal for this year with well over 550,000 Grey Goose Honey Deuce cocktails sold,” Aleco Azqueta, Grey Goose’s vice president of marketing for North America, told Fox News Digital in a statement. “You really can’t say you went to the U.S. Open without having a Grey Goose Honey Deuce and this year that was more evident than ever.”

The U.S. Open sold about 460,000 Honey Deuces in 2023, Chris Studley, the USTA’s managing director of event services, told Fox News Digital, fetching about $10.1 million in sales.

The signature cocktail contains Grey Goose vodka, lemonade and raspberry liqueur, garnished with three balls of honeydew melon.

It was created by former Grey Goose ambassador and restauranteur Nick Mautone, who was inspired to make the cocktail when he stopped at the supermarket to pick up some items to create a dessert salad that included honeydew melon balls.

“Immediately the thunderbolt went off and I said, ‘Holy cow, these look just like tennis balls,'” Mautone said. “So, from that moment on, I knew that that was the garnish, non-negotiable.”

Honey Deuce becomes social media sensation

Cocktail lovers around the world have become obsessed with the Honey Deuce, which has been a staple at the tennis tournament since 2007.

While more than 2.2 million Honey Deuces have been sold at the US Open since its creation nearly two decades ago, it’s only been in 2024 that the rest of the world has cottoned onto the cocktail.

Its visibility has been elevated by everyone from retired Grand Slam champion Serena Williams to Kendall Jenner and singer Taylor Swift being spotted with Honey Deuces in hand.

The US Open X account shared a photo of Swift reaching for the drink, along with the caption, “Taylor Swift getting the full US Open experience!”

And a frenzy was born.

“It just reinforces the hype around it, right,” Studley said. “I mean, you have your official cocktail for the tournament, and then you see a celebrity drinking it and it just kind of cements it in place for people to try it.”

TikTok was suddenly jammed with Honey Deuce cocktails as people scrambled to cash in on the excitement.

Serena Williams even gave it a shout out on her TikTok. She took a sip of the drink and said: “Honey, that’s not deuce – that’s called honey ace. Let’s rename it. It is good.”

Why is the cocktail so popular? Grey Goose vice president of marketing Aleco Azqueta told CNN it was “the taste of summer”.

“What’s unique about the Honey Deuce is that it’s something that people really look forward to since you can only have the original at the US Open,” he said.

“You can’t have a US Open without the Honey Deuce. It really is what the Mint Julep is to the Kentucky Derby but even more of a cultural phenomenon.”

How to make a Honey Deuce

Fill a chilled highball glass with cubed ice and 1.25 ounces Grey Goose vodka. Top with 3 ounces fresh lemonade and 0.5 ounce raspberry liqueur, such as Chambord. Garnish with a skewer of three honeydew melon balls.