Penrith Panthers has announced it is extending its partnership with Lion for a further seven years, which will see Tooheys remain the lead brand for the Panthers until 2031.

Tooheys has been a proud partner of the Panthers for more than 22 years and the 2027 season will mark a remarkable 50 years of partnership with the Panthers Group.

Lion Australia Managing Director James Brindley said: “Tooheys has been deeply embedded in the Panthers’ journey for over two decades, and the upcoming 50-year milestone in 2027 is a testament to the strength of our relationship. We share a common bond with the club and the Penrith community, and we’re excited to continue supporting the Panthers as they build on their success and inspire the next generation of fans. Good luck to the team!”

The partnership extends across the clubs within the Panthers Group—Penrith, Port Macquarie, Bathurst, Glenbrook, and North Richmond—alongside the Pullman Sydney Penrith and Western Sydney Conference Centre.

Panthers Group CEO Brian Fletcher said: “We are thrilled to extend our partnership with Lion, a collaboration that has been essential in strengthening the experience for our Panthers members across our proud leagues clubs.

“With Tooheys as our lead brand, this partnership not only enhances our venues but also celebrates five decades of shared success and community spirit.”

Panthers Rugby League CEO Matt Cameron said: “We’re excited to extend our partnership with Lion over the next seven years and their support has been vital for our recent success.

“Our partnership with the Tooheys brand has thrived because of our mutual values, including teamwork, innovation, outstanding results, and a dedication to serving our community.”