Former Campari Australia Commercial Director Brad Madigan has been appointed Vice President, Managing Director for Brown-Forman’s Australia, New Zealand, and the Pacific Islands (ANZPI) region. 

He assumes the role previously held by Eveline Albarracin, who was appointed Senior Vice President, Managing Director for the Brown-Forman APAC region on 1 August 2024. In this new position, Madigan will be part of Albarracin’s leadership team, leading the ANZPI Leadership Team and playing a key role on the Asia Pacific Leadership Team.

Madigan was previously Managing Director UK for the Campari Group. He started his career at Unilever, working across several customer and people management roles before moving to Diageo, where for six years .

He joined Campari Group as part of the Australian start-up team in January 2010 and was responsible for setting up the independent and on-premise channel teams before taking the lead for the Commercial function in 2014.

“In addition to his commercial successes and business prowess, Brad Madigan is passionate about leadership and people development,” said Albarracin.

“He is a strategic thinker and an inspiring leader who has had extensive experience in building scalable, future-ready businesses. I’m thrilled to welcome him to Brown-Forman and wish him every success in his new role.” 

Madigan’s appointment is effective November 25, 2024.

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