Custom beverage development company Flavorman has released its 2025 Beverage Trends predictions.

After countless hours of combing through flavour formulas, dissecting ingredient lists and studying consumer cravings, Flavorman projects a rise in global-inspired flavours, particularly tropical fruits and international spices.

Predicted popular ingredients include coconut, papaya, dragon fruit, turmeric, star anise and coriander, suggesting a consumer interest in beverages that bring a taste of the world to their cup.

Reflecting on its 2024 predictions, Flavorman accurately anticipated the “sweet heat” trend, with flavors like mango-habanero and spicy margarita capturing consumer interest.

Flavorman’s 2025 predictions also reveal a shift in consumer interest toward ingredient transparency and suggests consumers will take a closer look at ingredients and any associated health claims. Rather than relying on bold, catch-all statements, brands should prepare for a shift in consumer behaviour, as drinkers scrutinize what’s really in each can.

This trend toward wellness aligns closely with the “sober curious” movement now sweeping the spirits industry.

Flavorman Chief Technical Officer Kristen Wemer said: “The sober curious lifestyle encourages consumers to re-evaluate their relationship with alcohol, often leading to reduced consumption.

“We’re seeing a significant rise in clients looking to develop ready-to-drink mocktails, non-alcoholic spirits, and NA beers and wines to meet this demand.”

Despite the rise of alcohol-free options, the spirits industry remains resilient. In response to a growing preference for lower-ABV options, Flavorman forecasts that spirits such as aperitifs, liqueurs, and bitters will see increased interest in 2025, as drinkers seek flavourful, lighter options.

On the branding front, Flavorman says consumers are placing even greater value on variety and customisation. Beverages featuring customisable components, such as flavour cartridges, are expected to perform well. Likewise, marketing campaigns highlighting new flavours, variety packs, and “mystery flavours” will offer consumers a “pick and choose” experience they crave, creating a dynamic space for brand engagement.

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