Princess Cruises has added Kylie Minogue’s No Alcohol Sparkling Rosé to its celebrity-led “Love Line Premium Liquors” collection.
Kylie Minogue is the seventh celebrity to join the collection, which launched earlier this year, rolling out on all 16 Princess Cruises ships. Her No Alcohol Sparkling Rosé joins Betty Booze and Betty Buzz (also non-alcoholic) by Blake Lively, Pantalones Organic Tequila by Camila and Matthew McConaughey, Sláinte Irish Whiskey by Live Schreiber, Voli 305 Vodka by Pitbull, Melarosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean and Love Prosecco by Artist Romero Britto.
Minogue’s wines have sold more 17 million bottles worldwide since launching in 2020. Her No Alcohol Sparkling Rosé Wine launched in 2022.
“Produced from selected ingredients of the highest quality including premium European grapes and high altitude, hand-picked, organic tea from the Yunnan province in China, our Kylie Minogue Wines Zero Sparkling Rosé is an innovative beverage which combines complexity, a fine balance and dry finish, to appeal to any sparkling Rosé drinkers looking for a delightfully clean, textured product, minus the alcohol,” the singer said.
Princess Cruises Vice President of Food and Beverage Sami Kohen said: “At Princess Cruises, we are dedicated to creating exceptional experiences that delight every guest, and our collaboration with Kylie Minogue is a perfect example of how we are always evolving to meet their needs.
“Kylie’s Sparkling Rosé is an ideal fit for our ‘Love Line Premium Liquors Collection,’ offering a refreshing, alcohol-free option that still delivers the premium taste and elegance our guests expect.”
Why cruise lines are teaming up with drinks companies
Cruise holidays in Australia are booming and the drinks industry is getting into the spirit with exclusive partnerships, special releases and themed sailings.
Australia was the world’s fourth largest cruise market in 2023, with 1.25 million passengers. According to Cruise Lines International Association (CLIA) Australasia’s 2023 Source Market Report the market penetration rate for cruising in Australia was close to 5%. Almost one in every 20 Australians took an ocean cruise, one of the highest rates in the world.
Travel Associates General Manager Rachel Kingswell said that for many luxury cruisers the food, drink and hospitality on board are among the most important considerations when booking.
“Our clients often value the experience onboard a luxury cruise as much as the destination itself,” she said.
“One of the true pleasures of experiencing a luxury cruise is that you have such easy access to some of the most incredible premium dining and entertainment. You can enjoy a high-end restaurant meal, see a Broadway quality show and then savour an evening cocktail just as you would in some of the most vibrant cities in the world.”
With passenger numbers on those cruise ships ranging into the thousands, the drinks industry is capitalising on the opportunity to raise awareness among a captive audience on holiday.
And it’s not just any audience it’s people seeking premium wine and spirits who have cash to spare during the cost-of-living crisis.
Categories: Lifestyle
