FELLR has announced a new addition to its Double seltzer range just in time for summer, FELLR Double Watermelon.

FELLR decided to bring its Watermelon flavour, which won Gold at the global Hard Seltzer Masters, into the Double range line up after numerous consumer requests.

News.com.au recently described FELLR Watermelon as the brand’s “golden goose”.

“Watermelon is hard to nail as a flavour, but we feel we have the right balance of low calorie sweetness, sessionability and a drink that looks great in hand that has people coming back for more,” co-founder Andy Skora said.

The FELLR Double range offers a selection of 6%, low sugar, alcoholic sodas. Double Watermelon joins the line up of flavours which includes: Passionfruit, Green Apple and Lemon Squash.

Co-founder Will Morgan said: “We’re pumped to introduce FELLR Double Watermelon into the Double range. It’s a fan favourite, and our number one seller, so doubling it up gives consumers the chance to dial up their evenings and celebrate Aussie summer nights with an even bigger burst of flavour and energy.”

Launched in 2020, FELLR was Australia’s top independent hard seltzer by the close of 2023 and the third-largest brand
in the category, achieving over four million cans and schooners sold nationwide that year. FELLR reported 40% growth in FY24 and an impressive 91% CAGR over the past four years.

The brand is now stocked at more than 5000 stores and venues Australia wide. Double Watermelon 4-packs have an RRP of $24.99.

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