Grey Goose has unveiled the Grey Goose Lemon Ace, which has been named the signature serve of the Australian Open.

It follows the announcement of Grey Goose’s inaugural partnership with the Australian Open, with the brand becoming the tournament’s official vodka partner in 2025 and beyond.

Grey Goose is hoping to replicate the success of its US Open signature serve, the Honey Deuce, which has racked up a record $US12.8 million in sales and become a global sensation.

Seen in the hands of multiple A-List celebrities at this year’s tournament, the signature US Open cocktail amplified Grey Goose’s presence in the global tennis landscape. Bacardi aims to position the Grey Goose Lemon Ace as the must-have cocktail of the summer.

The citrus-forward creation combines Grey Goose original vodka, passionfruit syrup and sparkling lemonade, served over ice and garnished with a lemon ball and fresh mint.

Grey Goose will offer fans memorable ways to embrace the AO with two exclusive, one-of-a-kind experiences at Melbourne Park.

The Grey Goose Rooftop at the Courtside Bar – introduced last year with sweeping views over Court 6 – will be transformed into a Grey Goose haven, where fans can enjoy the action with a freshly mixed Grey Goose Lemon Ace, exclusive to the first-floor bar for ground pass holders.

Meanwhile, Grey Goose will take centre stage at the balcony bar within Club 1905, the new AO Reserve hospitality space named in honour of the Australian Open’s foundation year. Grey Goose will present a drinks menu featuring Classic Grey Goose Martinis and signature serves of its new prestige vodka, Grey Goose Altius.

Elsewhere, fans can enjoy Grey Goose Lemon Ace at a range of hospitality venues across the Melbourne Park precinct.

Bacardi-Martini Australia Managing Director, Luiz Schmidt said: “We are thrilled to bring Grey Goose to the Australian Open, a world-class event that celebrates talent, passion and unforgettable moments.

“This exciting partnership allows us to enhance the off-court experience, offering fans the chance to enjoy the signature craftsmanship and luxury of Grey Goose in an atmosphere of unmatched excitement and celebration. We cannot wait to share the Grey Goose Lemon Ace with fans both locally and globally who follow this incredible tournament.”

How the Honey Deuce became a social media sensation

The Honey Deuce contains Grey Goose vodka, lemonade and raspberry liqueur, garnished with three balls of honeydew melon.

It was created by former Grey Goose ambassador and restauranteur Nick Mautone, who was inspired to make the cocktail when he stopped at the supermarket to pick up some items to create a dessert salad that included honeydew melon balls.

“Immediately the thunderbolt went off and I said, ‘Holy cow, these look just like tennis balls,'” Mautone said. “So, from that moment on, I knew that that was the garnish, non-negotiable.”

Cocktail lovers around the world have become obsessed with the Honey Deuce, which has been a staple at the tennis tournament since 2007.

News Digital the vodka brand estimates that more than 556,000 Honey Deuces were sold at this year’s tournament.

Grey Goose vice president of marketing for North America Aleco Azqueta said: “You really can’t say you went to the US Open without having a Grey Goose Honey Deuce and this year that was more evident than ever.”

While more than 2.2 million Honey Deuces have been sold at the US Open since its creation nearly two decades ago, it’s only been in 2024 that the rest of the world has cottoned onto the cocktail.

Its visibility has been elevated by everyone from retired Grand Slam champion Serena Williams to Kendall Jenner and singer Taylor Swift being spotted with Honey Deuces in hand.

The US Open X account shared a photo of Swift reaching for the drink, along with the caption, “Taylor Swift getting the full US Open experience!”

And a frenzy was born.

“It just reinforces the hype around it, right,” Studley said. “I mean, you have your official cocktail for the tournament, and then you see a celebrity drinking it and it just kind of cements it in place for people to try it.”

TikTok was suddenly jammed with Honey Deuce cocktails as people scrambled to cash in on the excitement.

Serena Williams even gave it a shout out on her TikTok. She took a sip of the drink and said: “Honey, that’s not deuce – that’s called honey ace. Let’s rename it. It is good.”

Why is the cocktail so popular? Grey Goose vice president of marketing Aleco Azqueta told CNN it was “the taste of summer”.

“What’s unique about the Honey Deuce is that it’s something that people really look forward to since you can only have the original at the US Open,” he said.

“You can’t have a US Open without the Honey Deuce. It really is what the Mint Julep is to the Kentucky Derby but even more of a cultural phenomenon.”

How to make a Honey Deuce

Fill a chilled highball glass with cubed ice and 1.25 ounces Grey Goose vodka. Top with 3 ounces fresh lemonade and 0.5 ounce raspberry liqueur, such as Chambord. Garnish with a skewer of three honeydew melon balls.