Asahi Beverages has entered into new multi-year partnership with the Australian Turf Club that will see punters cheer on winners at race days while drinking its products.

Alcohol beverages included in the deal are Asahi Super Dry, Balter, 4Pines, Vodka Cruiser and popular mid-strength offerings such as Great Northern Super Crisp.

In a separate but related deal, race-goers will also be able to enjoy beverages from Asahi’s non-alcohol range, including Schweppes, Pepsi Max and Cool Ridge water.

As part of the deals, Asahi will provide drinks at the ATC’s four racecourses (Royal Randwick, Rosehill Gardens, Warwick Farm and Canterbury Park) and Rosehill Bowling Club –across multiple categories including beer, soft drinks, premix, water and coffee.

Australian Turf Club CEO Matt Galanos said: “We’re excited about the new partnership with Asahi Beverages and their strong brand portfolio.

“We’re renowned for delivering world class racing experiences and events, and this new partnership will foster innovation to drive our customer experience across all our venues. We look forward to a successful start to 2025 and beyond.”

An Asahi Super Dry Bar with a prime viewing deck is also set to be constructed at Royal Randwick.

Asahi Beverages Group CEO Amanda Sellers said: “We’re thrilled to partner with the Australian Turf Club to help them grow racing in NSW and provide racegoers with Australia’s leading range of drinks.

“Australians have long celebrated their favourite sporting moments with one of our beverages in hand. We can’t wait to continue that tradition with some of the country’s best racing at Australian Turf Club racetracks.”

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