A new spice-driven non-alcoholic drinks brand called Sammy Piquant has launched across the east coast of Australia.

The brand is already on the menus of more than 100 Sydney venues, including 10 Chef-Hatted restaurants and coastal destinations.  

The ready-to-drink spritzes and spirits feature a curated blend of spices and botanicals that have been macerated, infused and aged.

The RTD spritzes retail for $15 for a 4-pack of 250ml cans and include a Mediterranean Spritz spiced with ​​yuzu, gentian and cassia; and a South Pacific Spritz spiced with ​​ginger, cinnamon and citrus.

Signature spirits ​retail for $40 for 700ml and $15 for 200ml and are launching through restaurants and bars across Sydney, as well as being available online. They include Jetsetter, the spirit base to the Mediterranean Spritz, a spiced homage to a classic bitter ​​aperitif; Oaxacan (pronounced ‘Wah-ha-kan’), a non-alcoholic take on a classic mezcal crafted with charred agave, salted lime and habanero; and Raconteur – a non-alcoholic nod to a London Dry spiced with juniper, coriander and lemon peel.

Sammy Piquant founder and managing director Marcus Child honed his skills for more than 10 years with his chai tea business ‘ChaiMe’ and also has experience owning and running late-night haunts in Sydney’s Surry Hills.

“Over the past few years, we’ve watched people embrace non-alcoholic drinks avidly, signalling a clear shift in consumer preferences towards more mindful and inclusive drinking,” Child said.

“But, we knew there was an opportunity to go beyond what’s currently available and offer something superior in craft and therefore taste – drinks you’d truly want to savour in social moments.

“We were determined to do more than just replicate the taste of alcoholic drinks with synthetic ingredients or predictable flavours, which are already out there.

“Instead, we wanted to create drinks that stand on their own, crafted with carefully blended spices and botanicals sourced from all corners of the globe to deliver a rich and memorable drinking experience. I personally believe in alchemy over alcohol, to achieve character and complexity in memorable drinks.” 

Director and head of brand, communication consultant and former Lion marketer Aleks Rzadkowski said: “Great drinks are about an experience, and we wanted to create a drink that captures the essence of place, people, and philosophy – the same intent you might find in a Slim Aarons photograph or an Anthony Bourdain recipe.

“As we approach summer and the festive season, we’ve designed Sammy Piquant to spice up your social occasions with drinks that are delicious, refreshing and interesting that you can share with family and friends. Or as we call it, ‘Live the life Piquant’.” 

Sammy Piquant is available to purchase online at sammypiquant.com.au and at select retailers nationwide.