Grey Goose has once again been named the world’s best-selling vodka and top trending vodka in the Drinks International 2025 Brands Report.

The Drinks International Brands Report 2025 provides an insight into the brand buying habits of the world’s most influential bars.

The report surveys 100 of the world’s best bars that have been nominated, won, or ranked in international and regional awards and lists, including several in Australia.

Drinks International polls bar operators, owners, managers and head bartenders about their buying habits for more than 20 categories of spirits, wine, mixers and beer, collecting information about what sells the most and what brands are trending.

The list isn’t a summary of the world’s best selling drinks brands but instead a snapshot of the brands that matter in the world’s most celebrated venues.

“We are incredibly proud to celebrate another year of outstanding results in the Drinks International 2025 Brands Report”, said Bacardi-Martini Australia Head of Marketing Sander Janmaat.

“Grey Goose’s recognition as the number one Best-Selling Vodka and number one Trending Vodka is a standout achievement
that underscores its position as the benchmark for excellence in the premium vodka category.”

Grey Goose’s global popularity has been fuelled by the viral social media appeal of a cocktail called the Honey Deuce, which has racked up a record $US12.8 million in sales at the US Open Tennis Tournament.

The brand is currently seeking to replicate the success in Australia, launching the Lemon Ace cocktail at the Australian Open.

Bacardi-Martini Australia is celebrating another year of exceptional results with Bombay Sapphire, BACARDÍ and Patrón
also securing top rankings in their respective categories. Bombay Sapphire was recognised as the number two Best-
Selling Gin and number one Trending Gin, while BACARDÍ claimed the titles of number two Best-Selling Rum and number one Trending Rum and Patrón earned spots as number two Best-Selling Tequila and number five Trending Tequila.

“These accolades reaffirm the enduring relevance of our brands and the trust placed in them by the world’s top bartenders,” Janmaat said.

“Grey Goose, Bombay Sapphire, BACARDÍ and Patrón continue to set the standard in their categories, reflecting the exceptional quality of our products and the strong relationships we’ve built across the industry.”