Formula 1 Grand Prix winner and winemaker Daniel Ricciardo has added Enchanté Rosé to his DR3 Wines range.

“My friends and I would say ‘enchanté’ instead of cheers just to sound sophisticated,” Ricciardo says.

“The reality of doing this now, over a glass of Enchanté Rosé, my latest wine in partnership with St Hugo, blows my mind. I’m happy to say that the future is looking rosé and I am living my best Enchanté life.”

According to St Hugo, Enchanté Rosé is more than a wine – it’s a a bold reflection of Daniel’s magnetic and dynamic personality.

At the heart of the label lies a striking 3D chrome rose with shimmering metallic petals, evoking a sense of cool nostalgia, inspired by Daniel’s own rose tattoo body art.

“I’ve always believed that wine should be fun, accessible, and memorable,” Ricciardo said. “With Enchanté Rosé, we’ve created something that captures that essence.”

To celebrate the launch, St Hugo has partnered with Dan Murphy’s to introduce Enchanté Rosé.

“We’re all about bringing the most exciting and innovative wine experiences to our customers” said Agi Pfeiffer-Smith, Managing Director at Dan Murphy’s.

“Partnering with St Hugo and DR3 Wines for Daniel’s launch of Enchanté Rosé is a real podium moment for us as it brings the fun, flair and a bit of cheekiness to the table.”

During the Formula 1® Australian Grand Prix 2025, Dan Murphy’s South Melbourne will transform to Dan Murphé, an Enchanté Rosé oasis with exclusive prizes on offer.

Enchanté Rosé is available at Dan Murphy’s stores nationally, with an RRP of $40.

Enchanté Rosé will also debut at the Australian Grand Prix with its own exclusive bar, a first for Daniel Ricciardo and DR3 Wines.

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